Picture this: A flat grey truck with no top of the line speaker system. 

No big navigation screen or fancy leather interior. Not even automatic windows.

Just a plain, stripped-down, bare bones truck. 

And people are lining up to buy it.

The company is called Slate, and it’s an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. 

Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too). 

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐

COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 

✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/